Privacy Notice

Last Updated: May 07, 2024

1. Introduction

Identity Works, Inc. ("Identity Works, Inc.," or "we," "us," or "our") is committed to respecting your privacy. This Privacy Notice (the "Privacy Notice") describes the types of information we may collect, use, maintain, protect, disclose, or otherwise process about you when you visit the website,, (the "Website" or "Site"), and our practices for collecting, using, maintaining, protecting, disclosing, or otherwise processing that information.

This Privacy Notice applies to information we collect:

It does not apply to information collected by:

It is Identity Works, Inc.’s policy to comply with applicable privacy laws, so our privacy practices may vary depending on where you live. Please refer to the applicable privacy addendum for your jurisdiction that is attached to this Privacy Notice for more information relevant to our data collection and handling practices in those regions.

Please read this Privacy Notice carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use the Website. By accessing or using the Website, you agree to this Privacy Notice. This Privacy Notice may change from time to time (see Changes to Our Privacy Notice). Your continued use of the Website after we make changes is deemed to be acceptance of those changes, so please check this Privacy Notice periodically for updates.

Information We Collect About You and How We Collect It

Throughout this Privacy Notice, the term "Personal Data" means any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. However, Personal Data does not include any deidentified or aggregated data.


We collect Personal Data from various sources, including:

Information You Provide to Us

We collect the following types of Personal Data directly from you when you access or use the Website: name, postal address (including billing and shipping address), email address, telephone number, job title, and signature.

In addition, we also collect other types of information that you choose to submit to us or may otherwise provide through your use of the Website, such as when you fill out a form, sign up for an account, or communicate with us. This includes: (i) information provided at the time of requesting information about Identity Works, Inc.'s products, making a general inquiry, answering questionnaires or surveys, entering a contest or promotion sponsored or offered by or through us, or reporting a problem or other issue with our Website or products; (ii) records and copies of your correspondence (including email), if you contact us; and (iii) details of transactions you carry out through your use of the Website and of the fulfillment of your orders.

When you purchase products (e.g., branded merchandise) through our Website, our third-party payment processor collects and processes your payment-related information, including your credit, debit, or bank account number(s) or other financial account details. We do not retain any personally identifiable financial information in connection with such payments, such as payment card or bank account numbers. Rather, all such information is provided directly by you to our third-party payment processing provider, which is currently Stripe. Stripe’s use of your Personal Data is governed by their privacy policy, which can be found here.

You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Website or transmitted to other users of the Website or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies

We may also use automatic data collection technologies to collect certain Personal Data about your interaction with our Website. This can include information about your equipment, browsing actions, and patterns, such as:

The information we collect automatically may include Personal Data, or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to: (i) estimate our audience size and usage patterns; (ii) store information about your preferences; (iii) provide you with targeted advertising, which is based on your activities on the Website and other online activities; (iv) record your activities on our Website for analytics and debugging purposes; (v) customize our Website according to your individual interests; (vi) speed up your searches; and (vii) recognize you when you return to the Website.

The technologies we use for this automatic data collection may include:

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website, are served by third parties, including advertisers, ad networks and servers, content providers, analytics providers, social media companies, and/or application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

3. How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Data:

4. Disclosure of Your Information

We do not share, sell, or otherwise disclose your Personal Data for purposes other than those outlined in this Privacy Notice, including any applicable jurisdiction-specific addendum attached to this Privacy Notice. However, we may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may also disclose Personal Data that we collect or you provide as described in this Privacy Notice:

We may also disclose your Personal Data to:

5. Choices About How We Use and Disclose Your Information

We do not control the collection and use of your information collected by third parties described above in Disclosure of Your Information. These third parties may, however, aggregate the information they collect with information from their other customers for their own purposes.

In addition, we strive to provide you with choices regarding the Personal Data we have collected about you. We have created mechanisms to provide you with control over your Personal Data:

6. Other Rights and Disclosures


In addition to the choices made available to you with regard to the Personal Data that you provide to us, you may also contact us at the Contact Information below to request access to or correct any Personal Data that we have collected about you. You may also notify us of errors or changes in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible. We may not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.

Jurisdiction-Specific Privacy Rights and Disclosures

The laws in some jurisdictions may provide you with additional rights and disclosures regarding our processing of Personal Data. To learn more about our processing activities and any additional privacy rights with respect to such data that may be applicable to you as a resident of one of these jurisdictions, please see the relevant privacy addendum for your jurisdiction that is summarized below and attached to this Privacy Notice.

7. Do Not Track

Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they "do not track" your online activities. At this time, we do not honor such signals and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us.

8. Data Security

We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we have implemented measures to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Website. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures deployed on the Website.

9. Third-Party Sites

Our Website may contain links to third party websites or services that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other websites or services. The privacy practices of these third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we suggest you review.

10. Children Under the Age of 18

Our Website is not intended for children under 18 years of age, and we do not knowingly collect Personal Data from children under 18. If you are under 18, do not use or provide any information on our Website, register on or through the Site, make any purchases through the Site, use any of the interactive features of our Site, or provide any information about yourself to us, including, but not limited to, your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information directly from a child under 18, please contact us at the Contact Information below.

11. Changes to Our Privacy Notice

We may change this Privacy Notice at any time. It is our policy to post any changes we make to our Privacy Notice on this page. If we make material changes to how we treat our users’ Personal Data, we will notify you by email to the email address we have on file, through the posting of a notice on the home page of our Website, or by using a similar method. The date this Privacy Notice was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Notice to check for any changes. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

12. Contact Information

If you have any questions, concerns, complaints, or suggestions regarding our Privacy Notice or the ways in which we collect and use your Personal Data described in this Privacy Notice, have any requests related to your Personal Data pursuant to applicable laws, or otherwise need to contact us, you may contact us at the contact information below or through the "Contact" page on our Website:

Identity Works, Inc.
920 Industrial Drive
West Salem, WI 54669
Phone: 1-800-658-9014